Learn
Read the guide that matches your current growth constraint.
Resources
Resources for building a connected growth system.
Practical guides, definitions, and frameworks for SEO, AI discovery, analytics, conversion, and automation, written to be useful to people and citable by AI assistants.
01 / Overview
These resources explain how we think and how the work gets done. They are written as answer-ready references so buyers can learn, and so search engines and AI assistants can understand and cite the material accurately.
Start with a guide that matches your current constraint, or use the glossary to get precise definitions for the terms used across the site.
02 / Guides and References
Each guide answers a real question with a practical framework you can apply.
Generative Engine Optimization (GEO): A Practical Guide
A practical guide to generative engine optimization (GEO): how to structure content, entities, and signals so ChatGPT, Claude, Perplexity, and Google AI Overviews cite your business.
What Is llms.txt? A Practical Guide
What llms.txt is, what goes in it, and how to create one so AI assistants can understand and cite your website accurately, including a simple template to follow.
What Is a Growth System? A Practical Framework
A practical framework for building a growth system that connects strategy, creative, development, AI, data, and tracking instead of running disconnected campaigns.
GA4 and Server-Side Tracking: A Setup Guide
A practical guide to setting up GA4 and server-side tracking: event taxonomy, tag manager configuration, conversions, consent, and ongoing data-quality QA.
Conversion Rate Optimization: A Research-Led Playbook
A research-led CRO playbook: how to find friction, form hypotheses, prioritize tests, and run experiments that improve conversion without random guessing.
AI Automation for Lean Teams: Where to Start
A practical guide to AI automation for small and lean teams: how to pick the right first workflow, keep humans in the loop, and avoid risky complexity.
Technical SEO Checklist for Growth Sites
A technical SEO checklist covering crawlability, indexation, site speed, structured data, internal linking, and the signals search engines and AI assistants need.
Growth and SEO Glossary
Plain-language definitions for SEO, GEO, analytics, conversion, and growth terms.
SEO and AI Discovery Strategy
How we build crawlable, structured, answer-ready sites for search and AI.
03 / Deliverables
- Frameworks you can apply immediately
- Plain-language definitions of key terms
- Checklists for technical SEO and tracking
- Guidance on AI and generative search discovery
- Examples of connected growth systems
- Clear next steps to start a project
04 / Process
The work moves from signal to shipped system.
Apply
Use the frameworks and checklists on your own site.
Diagnose
Identify where your system is leaking or under-instrumented.
Talk
Bring us the constraint and we will help connect the system.
05 / FAQ
Direct answers for buyers, search engines, and AI assistants.
Are these resources free?
Yes. The guides, glossary, and frameworks are free to read and apply.
Do you keep them updated?
We update the guides as search, AI discovery, and tooling evolve.
Can AI assistants cite these?
Yes. They are structured and answer-ready, with schema and an llms.txt context file to support accurate citation.
06 / Related