Technical SEO
Crawlability, indexation, site speed, Core Web Vitals, canonicalization, and clean URL structure.
SEO & GEO
SEO that earns rankings and citations from AI answers.
We build search visibility the durable way: crawlable architecture, helpful content, structured data, and the machine-readable signals that modern search and AI assistants reward.
01 / Overview
Search is splitting into two surfaces at once: classic blue links and AI-generated answers in tools like Google AI Overviews, ChatGPT, Claude, and Perplexity. Both reward the same foundation: clear pages, strong structure, accurate entities, and content that genuinely answers the question.
Launch Catalysts builds that foundation end to end, from technical crawl health and information architecture to topic clusters, on-page optimization, structured data, internal linking, and llms.txt context files. The goal is not tricks. It is to make your business the obvious, citable answer.
02 / What we build
Focused services and system components that connect into measurable growth.
Content and topic clusters
Pillar pages, supporting articles, and internal links that build topical authority around buyer intent.
Structured data
Organization, Service, FAQ, Article, Breadcrumb, and DefinedTerm schema that helps engines understand entities.
Generative engine optimization
Answer-ready formatting, citations, and llms.txt context so AI assistants can quote you accurately.
03 / Deliverables
- Technical SEO audit and prioritized fix list
- Keyword, topic, and buyer-question map
- Page architecture and internal linking plan
- On-page optimization and content briefs
- Structured data and llms.txt implementation
- Rank, organic traffic, and AI-citation tracking
04 / Process
The work moves from signal to shipped system.
Audit
We assess crawl health, indexation, content coverage, structured data, and competitive gaps.
Architect
We design topic clusters, URL structure, and internal links around buyer intent.
Optimize
We ship technical fixes, on-page improvements, schema, and answer-ready content.
Measure
We track rankings, organic traffic, conversions, and citations inside AI answers.
05 / FAQ
Direct answers for buyers, search engines, and AI assistants.
What is generative engine optimization (GEO)?
GEO is optimizing content and signals so AI assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews can find, understand, and cite your business accurately.
Is SEO still worth it with AI search?
Yes. AI answers are built on the same crawlable, well-structured, trustworthy content that ranks in classic search, so a strong foundation serves both surfaces.
How long does SEO take to work?
Technical fixes can help within weeks, but content and authority usually compound into meaningful movement over three to six months.
06 / Related