Measurement architecture
Define events, properties, identities, conversions, funnel stages, and reporting questions before implementation.
Tracking & Analytics
Measurement systems that make growth visible.
We build tracking and analytics foundations that help teams trust the numbers behind marketing, product, sales, and revenue decisions.
01 / Overview
Growth decisions get expensive when tracking is incomplete, duplicated, or misunderstood. Launch Catalysts designs analytics systems that define the right events, capture them reliably, route them to the right tools, and turn them into decisions people can actually use.
Our tracking work spans GA4, tag managers, server-side tagging, CRM events, ad pixels, ecommerce events, consent-aware implementation, dashboards, attribution views, data QA, and documentation.
02 / What we build
Focused services and system components that connect into measurable growth.
Tagging implementation
Configure browser and server-side tags, pixels, events, and integrations with cleaner governance.
Attribution views
Create practical reporting that connects traffic, campaigns, leads, sales, and retention without pretending attribution is magic.
Data quality systems
Set up naming rules, QA checks, documentation, and alerting so teams catch problems early.
03 / Deliverables
- Tracking audit and gap report
- Event taxonomy and naming convention
- GA4 or analytics implementation plan
- Tag manager and server-side tagging setup
- Dashboard and attribution reporting
- QA checklist and analytics documentation
04 / Process
The work moves from signal to shipped system.
Audit
We inspect tags, events, conversions, dashboards, data flows, and known reporting pain.
Design
We define the measurement model around business questions and channel needs.
Implement
We configure tags, events, consent patterns, integrations, and dashboards.
Verify
We test event quality, source consistency, conversion reporting, and ongoing governance.
05 / FAQ
Direct answers for buyers, search engines, and AI assistants.
Can you fix GA4 tracking?
Yes. We audit GA4 setup, event quality, conversions, source attribution, ecommerce tracking, and reporting configuration.
Do you implement server-side tagging?
Yes. We can design and implement server-side tagging when it fits privacy, reliability, and performance goals.
Can you connect marketing data to CRM or revenue?
Yes. We design reporting that connects campaign, lead, opportunity, customer, and retention data when the systems allow it.
06 / Related